:root {
  --paper: #ffffff;
  --paper-2: #f5f5f5;
  --ink: #1a1a1a;
  --ink-soft: #5a574e;
  --rule: #e4e4e4;
  --accent: #e0151f;
  --accent-hover: #b81218;
  --white: #ffffff;
  --frame: 2px;
  --frame-inset: inset 0 0 0 var(--frame) var(--ink);
  --card-gap: 16px;
}

body {
  font-family: "Noto Sans", system-ui, sans-serif;
  background: var(--paper);
}

h1,
h2,
h3,
.logo,
.line-close,
.verdict,
.hero-split,
.cta-end h2,
.scale-num,
em {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-weight: 700;
  letter-spacing: -0.03em;
  hyphens: none;
}

.hero-lead,
.stage-lead {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-weight: 500;
  letter-spacing: -0.02em;
}

.logo-tag {
  font-family: "Noto Sans", system-ui, sans-serif;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  font-weight: 500;
  font-size: 11px;
}

.kicker {
  font-family: "Noto Sans", system-ui, sans-serif;
  display: inline-block;
  background: #fff;
  color: var(--ink) !important;
  border: 2px solid var(--accent);
  padding: 4px 10px;
  border-radius: 8px;
  letter-spacing: 0.1em;
}

.hero h1,
.hero .hero-split {
  max-width: none;
  font-size: clamp(32px, 4.2vw, 48px);
  line-height: 1.18;
  font-weight: 700;
  text-wrap: wrap;
}

.hero-svc h1 {
  max-width: none;
  text-wrap: balance;
}

.hero-svc h1.hero-split {
  text-wrap: wrap;
}h2,
.section-head h2,
.svc .section-head h2,
#sites .section-head h2,
#hire .section-head h2,
#dont .section-head h2,
#begin .section-head h2,
#not-seo .section-head h2,
.cta-end h2,
.cta-end h2.hero-split,
.quiz-cta > h2,
.biz-close > h2,
.about-claim,
.scale-mantra,
.case-type h2 {
  max-width: none;
  font-size: clamp(24px, 2.8vw, 32px);
  text-wrap: pretty;
}

.line-close,
.verdict,
.shop-end p {
  max-width: none;
  text-wrap: pretty;
}

.verdict {
  font-size: clamp(22px, 2.8vw, 32px);
  background: #fff;
  color: var(--ink);
  border-radius: 12px;
  border: 2px solid var(--accent);
  box-shadow: none;
}

.cta-end h2,
.cta-end h2.hero-split {
  font-size: clamp(28px, 3.6vw, 40px);
}.lede,
.hero-support,
.section-head p,
.stage-lead,
.svc-lead p {
  max-width: none;
  text-wrap: pretty;
}

.hero-lead {
  max-width: none;
  font-size: clamp(18px, 1.8vw, 21px);
  font-weight: 500;
  text-wrap: pretty;
  hyphens: none;
}

.btn {
  border-radius: 12px;
  font-weight: 600;
}

.btn-primary {
  background: #fff;
  color: var(--ink);
  border: 2px solid var(--accent);
}

.btn-primary:hover {
  background: var(--accent);
  color: #fff;
  border-color: var(--accent);
}

.btn-ghost {
  border: 2px solid var(--ink);
  color: var(--ink);
  background: #fff;
}

.btn-ghost:hover {
  background: var(--ink);
  color: #fff;
}

.hero,
.hero-svc {
  background: transparent;
  border-radius: 0;
  padding-block: 72px 64px;
  margin-top: 0;
}

.site-header.wrap {
  border-bottom-color: transparent;
  box-shadow: inset 0 4px 0 var(--accent);
}

.nav a[aria-current="page"] {
  color: var(--ink);
  text-decoration: none;
  box-shadow: inset 0 -3px 0 var(--accent);
}

.lever em,
.workflow em,
.timeline em,
.scale-num,
.scale-nums em,
.symptom-index em,
.flow-5 em,
.chain em {
  color: var(--ink);
}

.hire-card,
.hire-card:first-child,
.panel,
.panel-compact,
.panel-site,
.biz-close .hire-card,
.biz-close .hire-card:last-child,
.diag-main,
.diag-split article,
.diag-side,
.buy-card,
.buy-card:first-child,
.model-cols article:last-child,
.matrix li:last-child {
  background: #fff;
  border-radius: 12px;
  border: 0;
  box-shadow: var(--frame-inset);
}

.buy-card:hover,
.panel:hover {
  outline: none;
  box-shadow: inset 0 0 0 var(--frame) var(--accent);
}

.cta-end,
.quiz-cta,
.page .quiz-cta,
.biz-close,
.scale-band {
  background: transparent;
  border-radius: 0;
  border: 0;
  box-shadow: none;
}

.page h1 {
  font-weight: 800;
  letter-spacing: -0.04em;
}

.quiz h2 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-weight: 700;
}

.quiz-choice {
  border-radius: 12px;
  border-width: 2px;
  border-color: var(--ink);
  background: #fff;
}

.quiz-choice.is-on {
  background: var(--accent);
  color: #fff;
  border-color: var(--accent);
  box-shadow: none;
}

.quiz-bar span {
  background: var(--accent);
}

input,
textarea,
button,
.quiz {
  font-family: "Noto Sans", system-ui, sans-serif;
}

.nav-toggle,
.table-slider-btn {
  border-radius: 12px;
  border: 2px solid var(--ink);
}

@media (max-width: 1080px) {
  .nav-toggle,
  .table-slider-btn {
    border-radius: 12px;
  }
}