:root {
  --paper: #ffffff;
  --paper-2: #f5f5f5;
  --ink: #161412;
  --ink-soft: #5c564c;
  --rule: #e4e4e4;
  --accent: #e0151f;
  --accent-hover: #c01018;
  --white: #ffffff;
  --page-gutter: clamp(24px, 5vw, 32px);
  --frame: 2px;
  --frame-inset: inset 0 0 0 var(--frame) var(--ink);
  --card-gap: 16px;
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 17px;
  line-height: 1.55;
  color: var(--ink);
  background: var(--paper);
}

a {
  color: var(--accent);
  text-underline-offset: 3px;
}

a:hover {
  color: var(--accent-hover);
}

img {
  max-width: 100%;
}

.wrap {
  width: min(1120px, 100%);
  max-width: 100%;
  margin-inline: auto;
  padding-inline: var(--page-gutter);
  box-sizing: border-box;
}

.site-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 22px 0 20px;
  border-bottom: 1px solid var(--rule);
}

.site-header.wrap {
  position: sticky;
  top: 0;
  z-index: 50;
  width: 100%;
  max-width: none;
  padding-left: var(--page-gutter);
  padding-right: var(--page-gutter);
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: saturate(160%) blur(18px);
  -webkit-backdrop-filter: saturate(160%) blur(18px);
}

html.is-scrolled .site-header.wrap {
  box-shadow: 0 1px 0 var(--rule);
}

.site-header.nav-open.wrap {
  background: var(--paper);
}

.site-header .nav {
  flex: 1 1 auto;
  justify-content: flex-end;
}

.header-social {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  flex: 0 0 auto;
}

.social-link {
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 28px;
  height: 28px;
  padding: 0;
  border: 0;
  border-radius: 50%;
  color: #fff;
  background: var(--accent);
  text-decoration: none;
}

.social-link:hover {
  background: var(--accent-hover);
  color: #fff;
}

.social-link:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

.social-link svg {
  display: block;
  width: 14px;
  height: 14px;
}

.header-social .social-link[data-tip]::after {
  content: attr(data-tip);
  position: absolute;
  left: 50%;
  top: calc(100% + 8px);
  transform: translateX(-50%);
  padding: 5px 9px;
  border-radius: 6px;
  background: var(--ink);
  color: #fff;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.04em;
  white-space: nowrap;
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.12s ease;
  z-index: 60;
}

.header-social .social-link[data-tip]:hover::after,
.header-social .social-link[data-tip]:focus-visible::after {
  opacity: 1;
}

.logo {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: var(--ink);
  text-decoration: none;
  font-family: "Noto Sans", system-ui, sans-serif;
  view-transition-name: searchency-logo;
}

.logo-brand {
  display: block;
  height: 28px;
  width: auto;
  flex: 0 0 auto;
}

.logo-brand-on-dark {
  display: none;
}

.logo-tag {
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-soft);
  line-height: 1.2;
  max-width: 11em;
}

.nav {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 8px 18px;
}

.nav a {
  color: var(--ink);
  text-decoration: none;
  font-size: 14px;
}

.nav a:hover,
.nav a[aria-current="page"] {
  color: var(--accent);
}

.nav a[aria-current="page"] {
  text-decoration: underline;
  text-underline-offset: 4px;
}

.nav-toggle {
  display: none;
}

.nav-panel {
  display: contents;
}

.table-slider-nav {
  display: none;
}

html.nav-lock {
  overflow: hidden;
}

@media (prefers-reduced-motion: no-preference) {
  @view-transition {
    navigation: auto;
  }

  html.has-motion {
    --motion-ease: cubic-bezier(0.22, 0.61, 0.36, 1);
    --motion-reveal: 1.25s;
    --motion-step: 1s;
    --motion-stagger: 300ms;
    --motion-lead: 280ms;
  }

  html.has-motion .reveal {
    opacity: 0;
    transform: translate3d(0, 48px, 0);
  }

  html.has-motion .reveal.is-in {
    opacity: 1;
    transform: none;
    transition:
      opacity var(--motion-reveal) var(--motion-ease),
      transform calc(var(--motion-reveal) + 0.15s) var(--motion-ease);
  }

  ::view-transition-old(root),
  ::view-transition-new(root) {
    animation-duration: 0.55s;
    animation-timing-function: cubic-bezier(0.22, 0.61, 0.36, 1);
  }

  html.has-motion .seq > * {
    opacity: 0;
    transform: translate3d(0, 28px, 0);
  }

  html.has-motion .reveal.is-in .seq > * {
    opacity: 1;
    transform: none;
    transition:
      opacity var(--motion-step) var(--motion-ease),
      transform calc(var(--motion-step) + 0.12s) var(--motion-ease);
    transition-delay: calc(var(--motion-lead) + var(--step, 0) * var(--motion-stagger));
  }

  html.has-motion .seq > *:nth-child(1) {
    --step: 0;
  }
  html.has-motion .seq > *:nth-child(2) {
    --step: 1;
  }
  html.has-motion .seq > *:nth-child(3) {
    --step: 2;
  }
  html.has-motion .seq > *:nth-child(4) {
    --step: 3;
  }
  html.has-motion .seq > *:nth-child(5) {
    --step: 4;
  }
  html.has-motion .seq > *:nth-child(6) {
    --step: 5;
  }
  html.has-motion .seq > *:nth-child(7) {
    --step: 6;
  }
  html.has-motion .seq > *:nth-child(8) {
    --step: 7;
  }

  html.has-motion .timeline.seq li:not(:last-child)::before {
    transform: scaleY(0);
    transform-origin: top;
  }

  html.has-motion .reveal.is-in .timeline.seq li:not(:last-child)::before {
    transform: scaleY(1);
    transition: transform calc(var(--motion-step) + 0.35s) var(--motion-ease);
    transition-delay: calc(var(--motion-lead) + var(--step, 0) * var(--motion-stagger) + 160ms);
  }

  html.has-motion .seq > *:not(:last-child)::after {
    opacity: 0;
  }

  html.has-motion .reveal.is-in .seq > *:not(:last-child)::after {
    opacity: 1;
    transition: opacity 0.85s var(--motion-ease);
    transition-delay: calc(var(--motion-lead) + var(--step, 0) * var(--motion-stagger) + 420ms);
  }
}

.hero {
  display: block;
  padding-block: 96px 80px;
  border-bottom: 1px solid var(--rule);
}

.hero .kicker {
  margin-bottom: 18px;
}

.hero h1 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(36px, 5.2vw, 56px);
  font-weight: 700;
  line-height: 1.05;
  letter-spacing: -0.035em;
  max-width: 14em;
  text-wrap: pretty;
}

.lede {
  margin-top: 22px;
  font-size: 18px;
  color: var(--ink-soft);
  max-width: 36em;
}

.hero .lede {
  max-width: 28em;
  font-size: clamp(18px, 1.6vw, 20px);
  line-height: 1.45;
}

.hero-pipe {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  row-gap: 8px;
  margin-top: 20px;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(20px, 2.4vw, 28px);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.3;
  color: var(--ink);
}

.hero-pipe span {
  white-space: nowrap;
  color: inherit;
}

.hero-pipe span:not(:last-child)::after {
  content: "→";
  color: var(--accent);
  font-weight: 700;
  padding: 0 0.4em;
}

#thesis h2 {
  max-width: none;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.12em;
}

#thesis .thesis-a,
#thesis .thesis-b {
  display: block;
}

#thesis .stage-lead {
  max-width: 40em;
  margin: 20px 0 0;
}

.thesis-board {
  display: grid;
  grid-template-columns: minmax(200px, 0.72fr) minmax(0, 1.28fr);
  gap: clamp(28px, 4vw, 56px);
  align-items: center;
}

.thesis-scene {
  display: flex;
  flex-direction: column;
  gap: 12px;
  min-width: 0;
  max-width: 280px;
}

.thesis-beat-label {
  margin: 0;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.thesis-serp {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.thesis-result,
.thesis-you {
  display: grid;
  grid-template-columns: 1.25em 1fr;
  align-items: center;
  gap: 10px;
  min-height: 34px;
  padding: 7px 10px;
  border-radius: 8px;
  background: color-mix(in srgb, var(--ink) 4%, transparent);
}

.thesis-result em {
  font-style: normal;
  font-size: 12px;
  font-weight: 700;
  color: var(--ink-soft);
}

.thesis-result span {
  font-size: 13px;
  font-weight: 500;
  color: var(--ink-soft);
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.thesis-result.is-open {
  background: transparent;
  border: 1px dashed color-mix(in srgb, var(--ink) 14%, transparent);
}

.thesis-result.is-open span {
  display: none;
}

.thesis-you {
  position: absolute;
  left: 0;
  right: 0;
  top: calc(2 * (34px + 6px));
  z-index: 1;
  background: #fff;
  border: 1.5px solid var(--accent);
  box-shadow: 0 6px 16px color-mix(in srgb, var(--accent) 10%, transparent);
  grid-template-columns: 1fr;
  pointer-events: none;
}

.thesis-you span {
  font-size: 13px;
  font-weight: 700;
  color: var(--ink);
}

@media (prefers-reduced-motion: no-preference) {
  html.has-motion .thesis-serp .thesis-result {
    opacity: 0;
  }

  html.has-motion .reveal.is-in .thesis-serp .thesis-result {
    opacity: 1;
    transition: opacity 0.4s var(--motion-ease);
    transition-delay: 120ms;
  }

  html.has-motion .thesis-you {
    opacity: 0;
  }

  html.has-motion .reveal.is-in .thesis-you {
    opacity: 1;
    animation: thesis-climb 1.8s var(--motion-ease) 0.35s both;
  }
}

@keyframes thesis-climb {
  0% {
    opacity: 0;
    top: calc(2 * (34px + 6px));
  }
  14% {
    opacity: 1;
    top: calc(2 * (34px + 6px));
  }
  55% {
    top: calc(1 * (34px + 6px));
  }
  100% {
    opacity: 1;
    top: 0;
  }
}

@media (max-width: 860px) {
  .thesis-board {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .thesis-copy {
    order: -1;
  }

  .thesis-scene {
    max-width: 280px;
  }
}

.actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 28px;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  padding: 10px 18px;
  border-radius: 2px;
  text-decoration: none;
  font-size: 15px;
  font-weight: 500;
}

button.btn {
  font-family: inherit;
  cursor: pointer;
}

.btn-primary {
  background: #fff;
  color: var(--ink);
  border: 2px solid var(--accent);
}

.btn-primary:hover {
  background: var(--accent);
  color: #fff;
  border-color: var(--accent);
}

.btn-ghost {
  color: var(--ink);
  border: 1px solid var(--rule);
  background: transparent;
}

.btn-ghost:hover {
  border-color: var(--ink);
  color: var(--ink);
}

section {
  padding: 56px 0;
  border-bottom: 1px solid var(--rule);
}

section.stage {
  padding-block: 72px 80px;
}

section.stage-tight {
  padding-block: 40px;
}

.line-close {
  margin-top: 40px;
  padding-top: 28px;
  border-top: 1px solid var(--rule);
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(22px, 3.1vw, 32px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.25;
  max-width: 22em;
  color: var(--ink);
}

.verdict {
  position: relative;
  margin-top: 28px;
  padding: 28px 32px 24px;
  border-top: 0;
  background: #fff;
  font-size: clamp(26px, 3.6vw, 40px);
  max-width: 18em;
  line-height: 1.15;
  border: 2px solid var(--accent);
  border-radius: 12px;
  box-shadow: none;
}

.verdict::before {
  content: "searchency";
  display: block;
  margin: 0 0 14px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  line-height: 1;
}

.stage-lead {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 2.2vw, 22px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.25;
  max-width: 24em;
  margin: 0 0 28px;
  color: var(--ink-soft);
}

.kicker {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  margin-bottom: 12px;
}

h2 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(26px, 3.2vw, 36px);
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1.2;
  max-width: 18em;
}

.section-head {
  margin-bottom: 32px;
}

.section-head p {
  margin-top: 12px;
  color: var(--ink-soft);
  max-width: 40em;
}

.section-head .kicker {
  margin-top: 0;
  color: var(--ink);
}

.cases {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 40px 48px;
}

.hero-svc {
  padding-block: 52px 48px;
}

.hero-svc .kicker {
  margin-bottom: 12px;
}

.hero-svc h1 {
  max-width: 14em;
}

.hero-svc h1.hero-split {
  max-width: 20em;
}

.svc .section-head h2.hero-split {
  max-width: 22em;
}

.hero-svc h1 + .hero-lead {
  margin-top: 32px;
}

.hero-lead {
  margin-top: 18px;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(20px, 2.4vw, 26px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.3;
  max-width: 28em;
  color: var(--ink);
}

.hero-svc .lede {
  margin-top: 16px;
  max-width: 42em;
  font-size: 16px;
  line-height: 1.55;
}

.hero-support {
  margin-top: 18px;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 2vw, 22px);
  letter-spacing: -0.02em;
  line-height: 1.3;
  max-width: 22em;
  color: var(--ink-soft);
}

.hero-svc .actions {
  margin-top: 22px;
}

.hero-svc .actions + .hero-support {
  margin-top: 28px;
  max-width: 32em;
}

section.stage.svc {
  padding-block: 80px 88px;
}

.svc .section-head h2,
#sites .section-head h2,
#hire .section-head h2,
#dont .section-head h2,
#begin .section-head h2 {
  font-size: clamp(28px, 3.8vw, 40px);
  max-width: 16em;
  letter-spacing: -0.03em;
}

.svc-lead {
  max-width: 46em;
  margin: -8px 0 40px;
}

.svc-lead p {
  font-size: 16px;
  line-height: 1.55;
  color: var(--ink-soft);
}

.svc-lead p + p {
  margin-top: 14px;
}

.svc-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px 56px;
}

.svc-grid-fill {
  padding: 44px 48px;
  background: var(--paper-2);
}

.svc-grid h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin-bottom: 10px;
}

.svc-grid p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
  max-width: 34em;
}

.svc-close {
  margin-top: 36px;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 2.2vw, 24px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.3;
  max-width: 28em;
}

.svc-close-band {
  margin-top: 40px;
  padding: 32px 40px;
  background: var(--paper-2);
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(20px, 2.4vw, 28px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.3;
  max-width: none;
}

.svc-close-band-lg {
  font-size: clamp(24px, 3vw, 34px);
  padding: 40px 44px;
}

.svc-thesis {
  margin: 8px 0 44px;
  padding: 36px 40px;
  background: var(--paper-2);
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(24px, 3.2vw, 36px);
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1.25;
}

.svc-table {
  width: 100%;
  border-collapse: collapse;
}

.svc-table th,
.svc-table td {
  text-align: left;
  vertical-align: top;
  padding: 20px 28px 20px 0;
  border-bottom: 1px solid var(--rule);
}

.svc-table thead th {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  padding-bottom: 12px;
  border-bottom: 1px solid var(--ink);
}

.svc-table tbody th {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 2vw, 22px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.25;
  width: 36%;
  padding-right: 36px;
}

.svc-table td {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
}

.prod-cols {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 40px 48px;
}

.prod-cols h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(24px, 2.8vw, 32px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 14px;
  max-width: 10em;
}

.prod-cols p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
  max-width: 26em;
}

.prod-cols-fill {
  padding: 40px 44px;
  background: var(--paper-2);
}

.svc-cols-4 {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 32px 36px;
}

.svc-cols-4 h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 2vw, 22px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin-bottom: 10px;
}

.svc-cols-4 p {
  color: var(--ink-soft);
  font-size: 15px;
  line-height: 1.5;
}

.svc-cols-4-strong {
  gap: 48px 40px;
}

.svc-cols-4-strong h3 {
  font-size: clamp(22px, 2.6vw, 30px);
  line-height: 1.15;
  margin-bottom: 16px;
  max-width: 11em;
}

.svc-cols-4-strong p {
  font-size: 16px;
}

.loop {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  column-gap: 52px;
  padding: 40px 44px 44px;
  background: var(--paper-2);
  list-style: none;
}

.loop li {
  position: relative;
  padding: 4px 0 8px;
}

.loop li:not(:last-child)::after {
  content: "→";
  position: absolute;
  top: 8px;
  right: -52px;
  width: 52px;
  display: grid;
  place-items: center;
  color: var(--accent);
  font-size: 24px;
  line-height: 1;
  pointer-events: none;
}

.loop h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(26px, 3vw, 34px);
  font-weight: 400;
  letter-spacing: -0.02em;
  margin-bottom: 14px;
}

.loop p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
  max-width: 16em;
}

.jobs-scale {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 40px 48px;
}

.jobs-scale em {
  display: block;
  font-style: normal;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(40px, 5vw, 64px);
  font-weight: 400;
  letter-spacing: -0.04em;
  line-height: 0.95;
  color: var(--accent);
  margin-bottom: 14px;
}

.jobs-scale h3 {
  font-size: 18px;
  font-weight: 600;
  margin-bottom: 8px;
}

.jobs-scale p {
  color: var(--ink-soft);
  font-size: 15px;
  line-height: 1.5;
  max-width: 24em;
}

.jobs-scale-fill {
  padding: 40px 44px 44px;
  background: var(--paper-2);
}

.jobs-scale-fill em {
  font-size: clamp(48px, 6vw, 76px);
}

.flow-5 {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 28px 20px;
  padding: 36px 40px 40px;
  background: var(--paper-2);
  list-style: none;
}

.flow-5 em {
  display: block;
  font-style: normal;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(28px, 3.2vw, 40px);
  line-height: 1;
  letter-spacing: -0.04em;
  color: var(--accent);
  margin-bottom: 12px;
}

.flow-5 h3 {
  font-size: 15px;
  font-weight: 600;
  line-height: 1.3;
  margin-bottom: 8px;
}

.flow-5 p {
  color: var(--ink-soft);
  font-size: 14px;
  line-height: 1.5;
}

.tech-pairs {
  display: grid;
  grid-template-columns: 1fr 1fr;
  column-gap: 64px;
}

.tech-pairs article {
  padding: 22px 0;
  border-bottom: 1px solid var(--rule);
}

.tech-pairs h3 {
  font-size: 16px;
  font-weight: 600;
  margin-bottom: 6px;
}

.tech-pairs p {
  color: var(--ink-soft);
  font-size: 15px;
  line-height: 1.5;
  max-width: 34em;
}

.tech-pairs article:nth-last-child(-n+2) {
  border-bottom: 0;
}

.timeline {
  list-style: none;
  margin: 8px 0 0;
}

.timeline li {
  display: grid;
  grid-template-columns: 96px minmax(0, 1fr);
  column-gap: 40px;
  position: relative;
  padding-bottom: 52px;
}

.timeline li:last-child {
  padding-bottom: 0;
}

.timeline li:not(:last-child)::before {
  content: "";
  position: absolute;
  left: 22px;
  top: 52px;
  bottom: 0;
  width: 1px;
  background: var(--rule);
}

.timeline em {
  display: block;
  font-style: normal;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(36px, 4.6vw, 52px);
  color: var(--accent);
  letter-spacing: -0.05em;
  line-height: 1;
}

.timeline .kicker {
  margin-bottom: 6px;
}

.timeline h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(24px, 3vw, 34px);
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1.15;
  margin: 0 0 14px;
  max-width: 18em;
}

.timeline p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.55;
  max-width: 42em;
}

.timeline p + p {
  margin-top: 12px;
}

.timeline .svc-close-band {
  margin-top: 22px;
  padding: 28px 32px;
  font-size: clamp(22px, 2.6vw, 30px);
}

.step-meta {
  margin-top: 18px;
  padding-top: 14px;
  border-top: 1px solid var(--rule);
  font-size: 15px;
  line-height: 1.5;
  max-width: 40em;
}

.step-meta strong {
  display: block;
  color: var(--ink);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin-bottom: 6px;
}

.step-flow {
  margin-top: 20px;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 2.2vw, 24px);
  color: var(--ink);
  letter-spacing: -0.02em;
}

.step-flow span {
  color: var(--accent);
  padding: 0 8px;
}

.hire-links {
  margin-top: auto;
  padding-top: 24px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.more {
  display: inline-block;
  padding-block: 3px;
}

.hire-links .more {
  margin-top: 0;
}

.hire-card .url-check {
  margin-top: auto;
  padding-top: 24px;
  max-width: none;
}

.shop-end {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 24px;
  padding: 40px 0 56px;
  border-top: 1px solid var(--rule);
}

.shop-end p {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(22px, 2.8vw, 30px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.25;
  max-width: 16em;
}

.shop-end a {
  font-weight: 500;
  white-space: nowrap;
}

.svc-note {
  margin-top: 36px;
  padding: 24px 28px;
  background: var(--paper-2);
  max-width: 46em;
  font-size: 16px;
  line-height: 1.5;
}

.panel-site {
  min-height: 260px;
  padding: 36px 40px;
}

.panel-site h3 {
  font-size: clamp(26px, 3vw, 34px);
  margin-bottom: 12px;
}

.panel-site p {
  font-size: 16px;
  line-height: 1.5;
  max-width: 28em;
}

.hire-lead {
  margin: -8px 0 28px;
  font-size: 16px;
  max-width: 46em;
}

.hire-lead a {
  font-weight: 500;
}

.loop + .svc-close {
  margin-top: 28px;
}

.loop + .hire-lead,
.loop + .svc-close + .hire-lead {
  margin-top: 28px;
}

.hire-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 20px;
}

.hire-grid.hire-grid-2 {
  grid-template-columns: 1fr 1fr;
}

.hire-card {
  display: flex;
  flex-direction: column;
  min-height: 320px;
  padding: 28px 28px 24px;
  background: var(--paper-2);
}

.hire-card:first-child {
  background: var(--white);
  box-shadow: var(--frame-inset);
}

.hire-card h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(24px, 2.6vw, 30px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 12px;
}

.hire-card > p {
  color: var(--ink-soft);
  font-size: 15px;
  line-height: 1.5;
}

.hire-price {
  margin-top: auto;
  padding-top: 24px;
  font-size: 14px;
  font-weight: 500;
  color: var(--ink);
}

.hire-price a {
  color: inherit;
  font-weight: 500;
}

.hire-card .more {
  margin-top: 14px;
}

.refuse-3 {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 32px 40px;
}

.refuse-3 h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 22px;
  font-weight: 400;
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}

.refuse-3 p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
}

.refuse-3 li:last-child {
  background: var(--paper-2);
  padding: 28px 32px;
}

.refuse-3 li:last-child h3 {
  font-size: clamp(24px, 2.6vw, 30px);
}

.cta-or {
  margin: 18px 0 10px;
  color: var(--ink-soft);
  font-size: 15px;
}

.quiz-cta > .cta-or {
  margin: 18px 0 10px;
}

.quiz-cta .btn {
  margin-top: 8px;
}

.cases h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(22px, 2.5vw, 28px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin-bottom: 10px;
}

.cases p {
  color: var(--ink-soft);
  font-size: 16px;
  max-width: 28em;
}

.lever {
  padding: 8px 0 0;
}

.lever em {
  display: block;
  font-style: normal;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 40px;
  line-height: 1;
  color: var(--accent);
  margin-bottom: 14px;
}

.lever h3 {
  font-size: 18px;
  font-weight: 600;
  margin-bottom: 8px;
}

.lever p {
  color: var(--ink-soft);
  font-size: 15px;
  padding-bottom: 20px;
}

.compare {
  width: 100%;
  border-collapse: collapse;
  font-size: 15px;
}

.compare th,
.compare td {
  text-align: left;
  vertical-align: top;
  padding: 16px 18px 16px 0;
  border-bottom: 1px solid var(--rule);
}

.compare th {
  font-weight: 600;
  width: 28%;
}

.compare td {
  color: var(--ink-soft);
}

.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--card-gap);
}

.panel {
  display: block;
  padding: 28px;
  background: var(--white);
  color: var(--ink);
  text-decoration: none;
  min-height: 220px;
  border-radius: 12px;
  box-shadow: var(--frame-inset);
}

.panel:hover {
  color: var(--ink);
  outline: none;
  box-shadow: inset 0 0 0 var(--frame) var(--accent);
}

.panel h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 28px;
  font-weight: 400;
  margin-bottom: 10px;
}

.panel p {
  color: var(--ink-soft);
  font-size: 15px;
}

.panel .more {
  display: inline-block;
  padding-block: 2px;
  margin-top: 16px;
  font-size: 14px;
  font-weight: 500;
  color: var(--accent);
}

.panel-compact {
  min-height: 180px;
}

.panel-compact h3 {
  font-size: 32px;
}

.workflow {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  column-gap: 52px;
  list-style: none;
}

.workflow li {
  position: relative;
  padding: 0;
}

.workflow li:not(:last-child)::after {
  content: "→";
  position: absolute;
  top: 0;
  right: -52px;
  width: 52px;
  height: clamp(56px, 7.5vw, 92px);
  display: grid;
  place-items: center;
  color: var(--accent);
  font-size: 20px;
  line-height: 1;
  pointer-events: none;
}

.workflow em {
  display: block;
  font-style: normal;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(56px, 7.5vw, 92px);
  line-height: 1;
  letter-spacing: -0.05em;
  color: var(--accent);
  margin-bottom: 16px;
}

.workflow h3 {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin-bottom: 8px;
}

.workflow p {
  color: var(--ink-soft);
  font-size: 13px;
  line-height: 1.45;
  max-width: 18em;
  padding-right: 8px;
}

.compare-stage {
  font-size: 17px;
}

.compare-stage th,
.compare-stage td {
  padding: 20px 20px 20px 0;
  vertical-align: middle;
}

.compare-stage thead th {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 22px;
  font-weight: 400;
  letter-spacing: -0.02em;
  padding-bottom: 22px;
}

.compare-stage tbody th {
  font-size: 16px;
  width: 22%;
}

.compare-stage td:last-child,
.compare-stage thead th:last-child {
  background: var(--paper-2);
  color: var(--ink);
  font-weight: 500;
  padding-left: 24px;
  padding-right: 24px;
}

.compare-stage thead th:last-child {
  font-weight: 400;
}

.scale {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
}

.scale > div {
  position: relative;
  padding: 8px 28px 8px 0;
}

.scale > div:not(:last-child)::after {
  content: "→";
  position: absolute;
  right: 4px;
  top: 28px;
  color: var(--accent);
  font-size: 28px;
  line-height: 1;
}

.scale p {
  color: var(--ink-soft);
  font-size: 15px;
  max-width: 16em;
}

.scale .scale-num {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(44px, 6.4vw, 72px);
  font-weight: 400;
  letter-spacing: -0.05em;
  line-height: 0.95;
  color: var(--ink);
  margin-bottom: 6px;
  max-width: none;
}

.scale .scale-unit {
  display: block;
  margin-bottom: 14px;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-soft);
  max-width: none;
}

.scale h3 {
  font-size: 17px;
  font-weight: 600;
  margin-bottom: 6px;
}

.buy-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: var(--card-gap);
}

.buy-card {
  position: relative;
  display: flex;
  flex-direction: column;
  min-height: 300px;
  padding: 24px 22px 22px;
  background: var(--paper-2);
  color: inherit;
  text-decoration: none;
  box-shadow: var(--frame-inset);
}

.buy-card:not(:last-child)::after {
  content: "→";
  position: absolute;
  right: calc(var(--card-gap) / -2);
  top: 28px;
  z-index: 1;
  transform: translateX(50%);
  color: var(--accent);
  font-size: 18px;
  line-height: 1;
  pointer-events: none;
}

.buy-card:first-child {
  background: var(--white);
  box-shadow: var(--frame-inset);
}

.buy-card:hover {
  color: inherit;
  outline: none;
  box-shadow: inset 0 0 0 var(--frame) var(--accent);
  z-index: 2;
}

.buy-card .kicker {
  margin-bottom: 18px;
}

.buy-card h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 26px;
  font-weight: 400;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}

.buy-card .buy-outcome {
  flex: 0 0 auto;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 18px;
  line-height: 1.3;
  color: var(--ink);
  margin-bottom: 10px;
}

.buy-card p {
  color: var(--ink-soft);
  font-size: 15px;
  flex: 1 1 auto;
}

.buy-price {
  flex: 0 0 auto;
  margin-top: 22px;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 26px;
  font-weight: 400;
  letter-spacing: -0.02em;
  color: var(--ink);
}

.proof {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
  list-style: none;
}

.proof li {
  padding: 8px 28px 8px 0;
}

.proof h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 400;
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}

.proof p {
  color: var(--ink-soft);
  font-size: 16px;
  max-width: 22em;
}

.url-check {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 24px;
  max-width: 36em;
}

.url-check input {
  flex: 1 1 16em;
  width: 100%;
  min-width: 0;
  min-height: 44px;
  font: inherit;
  padding: 10px 14px;
  border: 1px solid var(--rule);
  background: var(--white);
  color: var(--ink);
}

.url-check button {
  flex: 0 0 auto;
}

.quiz-cta {
  margin-top: 40px;
  padding: 36px 40px 40px;
  background: transparent;
  border: 0;
}

section.wrap > .quiz-cta {
  margin-top: 0;
}

.quiz-cta .kicker {
  margin-bottom: 10px;
}

.quiz-cta > h2 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(26px, 3.5vw, 36px);
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1.15;
  max-width: 18em;
  margin: 0 0 10px;
}

.quiz-cta > p {
  max-width: 36em;
  color: var(--ink-soft);
  margin-bottom: 28px;
}

.quiz-cta > p strong {
  color: var(--ink);
  font-weight: 600;
}

.quiz-cta .url-check {
  margin-top: 8px;
  margin-bottom: 0;
}

.quiz-cta .quiz {
  margin-top: 32px;
}

.biz-close {
  padding: 44px 48px 48px;
}

.biz-close > h2 {
  max-width: 14em;
  margin-bottom: 28px;
}

.biz-close .hire-grid {
  margin-top: 4px;
}

.biz-close .hire-card {
  background: var(--white);
  min-height: 240px;
}

.biz-close .hire-card:last-child {
  background: var(--white);
}

.biz-close .hire-price {
  font-size: 16px;
}

.biz-close .hire-lead {
  margin: 32px 0 0;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 2.2vw, 24px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.3;
  max-width: none;
  color: var(--ink);
}

.biz-close .url-check {
  margin-top: 32px;
}

.biz-close .hire-card .url-check {
  margin-top: auto;
  padding-top: 24px;
  max-width: none;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.page {
  padding-block: 48px 80px;
}

.page h1 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(32px, 4.5vw, 48px);
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1.15;
  margin-bottom: 16px;
}.page > .wrap > p {
  max-width: 40em;
  color: var(--ink-soft);
  margin-bottom: 28px;
}

.form {
  display: grid;
  gap: 14px;
  max-width: 28em;
}

.form label {
  display: grid;
  gap: 6px;
  font-size: 14px;
  font-weight: 500;
}

.form input,
.form textarea {
  font: inherit;
  padding: 10px 12px;
  border: 1px solid var(--rule);
  background: var(--white);
  color: var(--ink);
}

.form textarea {
  min-height: 120px;
  resize: vertical;
}

.form button {
  justify-self: start;
  cursor: pointer;
}

.form .btn {
  border-style: solid;
}

.hp-field {
  position: absolute !important;
  left: -9999px !important;
  width: 1px !important;
  height: 1px !important;
  opacity: 0 !important;
  pointer-events: none !important;
}

.form-status {
  margin: 0;
  font-size: 15px;
  font-weight: 500;
  color: var(--accent);
}

@media (max-width: 860px) {.form,
.form-brief {
    max-width: none;
    width: 100%;
  }
}

.form-brief {
  max-width: 40em;
  margin-top: 8px;
}

.quiz {
  max-width: 38em;
  margin-top: 12px;
}

.quiz[hidden] {
  display: none !important;
}

.quiz-bar {
  height: 3px;
  background: var(--rule);
  margin-bottom: 16px;
}

.quiz-bar span {
  display: block;
  height: 100%;
  background: var(--accent);
}

.quiz-embed {
  padding-top: 4px;
}

.quiz-progress {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}

.quiz h2 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(22px, 3vw, 28px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.25;
  margin: 0 0 8px;
  max-width: 22em;
}

.quiz-hint {
  color: var(--ink-soft);
  margin-bottom: 22px;
  max-width: 36em;
}

.quiz p {
  color: var(--ink-soft);
  margin-bottom: 14px;
}

.quiz-choices {
  display: flex;
  flex-direction: column;
  align-items: stretch;
  gap: 8px;
  max-width: 36em;
}

.quiz-choice {
  display: block;
  box-sizing: border-box;
  text-align: left;
  font-family: inherit;
  font-size: 16px;
  line-height: 1.4;
  padding: 13px 16px;
  background: var(--white);
  border: 1px solid var(--rule);
  color: var(--ink);
  cursor: pointer;
  -webkit-appearance: none;
  appearance: none;
  border-radius: 2px;
  width: 100%;
  max-width: 100%;
}

.quiz-choice:hover,
.quiz-choice:focus-visible {
  border-color: var(--ink);
  outline: none;
}

.quiz-choice.is-on {
  border-color: var(--ink);
  box-shadow: inset 3px 0 0 var(--accent);
}

.quiz-field {
  width: 100%;
  font: inherit;
  padding: 10px 12px;
  border: 1px solid var(--rule);
  background: var(--white);
  color: var(--ink);
  resize: vertical;
  margin-bottom: 8px;
}

.quiz-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 22px;
}

.quiz-restart {
  margin-top: 28px;
}

.table-scroll {
  overflow-x: auto;
  margin: 8px 0 36px;
}

.compare-wide th {
  width: auto;
  min-width: 11em;
}

.compare-wide td,
.compare-wide th {
  padding-right: 24px;
}

.versus {
  margin-top: 18px;
  padding: 16px 18px;
  background: var(--paper-2);
}

.versus h4 {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 8px;
}

.versus p {
  font-size: 15px;
  color: var(--ink);
  margin: 0;
  max-width: 48em;
}

.page h2 {
  margin-top: 48px;
  margin-bottom: 14px;
  max-width: 22em;
}

.page h2:first-of-type {
  margin-top: 36px;
}

.page .quiz-cta > h2 {
  margin-top: 0;
  margin-bottom: 10px;
}

.page .quiz h2 {
  margin: 0 0 8px;
}

.page h3 {
  font-size: 16px;
  font-weight: 600;
  margin: 28px 0 8px;
  max-width: 42em;
}

.site-footer {
  padding: 28px 0 40px;
  color: var(--ink-soft);
  font-size: 14px;
}

.site-footer .wrap {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}

.site-footer nav {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 16px;
}

.site-footer a {
  display: inline-block;
  padding: 3px 0;
  color: var(--ink-soft);
  text-decoration: none;
}

.site-footer a:hover {
  color: var(--accent);
}

.site-footer a.social-link,
.site-footer a.social-link:hover {
  color: #fff;
}

.site-contacts {
  display: inline-flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 8px;
  margin-top: 12px;
}

.site-footer-brand {
  display: grid;
  gap: 0;
}

.site-contacts.header-social .social-link[data-tip]::after {
  display: none;
}

.symptom-index {
  list-style: none;
  margin-top: 4px;
  border-top: 1px solid var(--ink);
}

.symptom-index a {
  display: grid;
  grid-template-columns: 4.5rem minmax(0, 1fr);
  gap: 4px 28px;
  padding: 28px 4px 28px 0;
  border-bottom: 1px solid var(--rule);
  color: inherit;
  text-decoration: none;
}

.symptom-index a:hover h3,
.symptom-index a:hover span {
  color: var(--accent);
}

.symptom-index em {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-style: normal;
  font-size: clamp(28px, 3vw, 36px);
  letter-spacing: -0.03em;
  line-height: 1;
  color: var(--accent);
  padding-top: 6px;
}

.symptom-index h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(24px, 2.8vw, 32px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 8px;
}

.symptom-index p {
  color: var(--ink-soft);
  font-size: 16px;
  max-width: 42em;
  margin-bottom: 10px;
}

.symptom-index span {
  font-size: 15px;
  font-weight: 500;
}

.chain-label {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 20px;
}.chain,
.path-flow {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  list-style: none;
}

.chain {
  column-gap: 52px;
}

.path-flow {
  column-gap: 48px;
  padding: 8px 0 4px;
}.chain li,
.path-flow li {
  position: relative;
}.chain li:not(:last-child)::after {
  content: "→";
  position: absolute;
  display: grid;
  place-items: center;
  color: var(--accent);
  pointer-events: none;
}

.chain li:not(:last-child)::after {
  top: 4px;
  right: -52px;
  width: 52px;
  font-size: 24px;
}

.path-flow li {
  padding: 28px 0 20px;
  border-top: 2px solid var(--ink);
}

.path-flow li:not(:last-child)::after {
  content: "↓";
  position: absolute;
  top: 12px;
  right: -48px;
  width: 48px;
  display: grid;
  place-items: center;
  color: var(--accent);
  font-size: 22px;
  pointer-events: none;
}.chain h3,
.path-flow h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
}

.chain h3 {
  font-size: clamp(22px, 2.4vw, 28px);
  margin-bottom: 8px;
}

.path-flow h3 {
  font-size: clamp(24px, 2.6vw, 32px);
  max-width: 11em;
}

.path-flow .kicker {
  margin-bottom: 14px;
}

.chain p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.45;
}

.scenarios {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 20px;
}

.scenarios article {
  display: flex;
  flex-direction: column;
  padding: 28px 28px 24px;
  background: var(--white);
  box-shadow: inset 0 0 0 1px var(--rule);
}

.scenarios h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin-bottom: 12px;
}

.scenarios p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
}

.scenario-out {
  margin-top: auto;
  padding-top: 20px;
  color: var(--ink) !important;
  font-size: 15px !important;
  font-weight: 500;
}

.scale-band {
  padding: 48px 48px 52px;
  background: transparent;
  box-shadow: none;
}

.scale-nums {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 24px 32px;
  margin: 8px 0 36px;
}

.scale-nums em {
  display: block;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-style: normal;
  font-size: clamp(40px, 5.4vw, 64px);
  font-weight: 400;
  letter-spacing: -0.04em;
  line-height: 1;
  color: var(--accent);
  margin-bottom: 8px;
}

.scale-nums h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 6px;
}

.scale-nums p {
  color: var(--ink-soft);
  font-size: 16px;
}

.scale-pipe {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  row-gap: 8px;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(20px, 2.2vw, 26px);
  letter-spacing: -0.02em;
  line-height: 1.35;
  color: var(--ink);
  margin-bottom: 36px;
}

.scale-pipe span {
  white-space: nowrap;
  color: inherit;
}

.scale-pipe span:not(:last-child)::after {
  content: "→";
  color: var(--accent);
  padding: 0 0.45em;
}

.scale-mantra {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(32px, 5vw, 56px);
  font-weight: 400;
  letter-spacing: -0.04em;
  line-height: 1.08;
  max-width: 14em;
}

.not-seo-lead {
  max-width: 38em;
}

.not-seo-lead p {
  font-size: 20px;
  line-height: 1.5;
}

#not-seo.stage.svc {
  padding-top: 104px;
  padding-bottom: 112px;
}

#not-seo .section-head h2 {
  font-size: clamp(36px, 5vw, 52px);
  max-width: 10em;
}

#not-seo .svc-thesis {
  margin-top: 8px;
  padding: 48px 48px;
  font-size: clamp(28px, 3.8vw, 42px);
}

#after.stage.svc {
  padding-top: 96px;
  padding-bottom: 104px;
}

.diag-split {
  display: grid;
  grid-template-columns: minmax(0, 1.75fr) minmax(15rem, 0.8fr);
  gap: 20px;
  align-items: stretch;
}

.diag-main,
.diag-side {
  display: flex;
  flex-direction: column;
}

.diag-main {
  padding: 40px 44px 36px;
  background: var(--white);
  box-shadow: var(--frame-inset);
}

.diag-side {
  padding: 32px 28px 28px;
  background: var(--paper-2);
}

.diag-main h3,
.diag-side h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 12px;
}

.diag-main h3 {
  font-size: clamp(30px, 3.6vw, 42px);
}

.diag-side h3 {
  font-size: clamp(22px, 2.4vw, 28px);
}

.diag-main > p:not(.diag-price),
.diag-side > p:not(.diag-price) {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
  max-width: 32em;
}

.diag-main .url-check {
  margin-top: 28px;
  max-width: none;
}

.diag-price {
  margin-top: 18px;
  font-size: 15px;
  font-weight: 500;
  color: var(--ink);
}

.diag-side .diag-price {
  margin-top: auto;
  padding-top: 24px;
  font-size: 18px;
}

.diag-side .diag-price a {
  font-weight: 500;
}

.problem-cta {
  margin-top: 28px;
}

.problem-cta a {
  font-weight: 500;
}

.cta-end {
  padding-block: 72px 80px;
  border-top: 1px solid var(--rule);
}

.cta-end h2 {
  font-size: clamp(32px, 4.4vw, 48px);
  letter-spacing: -0.03em;
  margin-bottom: 16px;
  max-width: 16em;
}

.cta-end > p {
  max-width: 36em;
  font-size: 18px;
  color: var(--ink-soft);
}

.model-cols {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 28px 18px;
}

.model-cols h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 1.7vw, 22px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin-bottom: 10px;
}

.model-buy {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: 18px;
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}

.model-cols p {
  color: var(--ink-soft);
  font-size: 15px;
  line-height: 1.45;
}

.model-cols article:last-child {
  padding: 20px 18px;
  background: var(--white);
  box-shadow: var(--frame-inset);
}

.cmp-table {
  width: 100%;
  min-width: 56em;
  border-collapse: collapse;
  font-size: 15px;
}

.cmp-table th,
.cmp-table td {
  text-align: left;
  vertical-align: top;
  padding: 14px 16px 14px 0;
  border-bottom: 1px solid var(--rule);
}

.cmp-table thead th {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  padding-bottom: 12px;
  border-bottom: 1px solid var(--ink);
}

.cmp-table tbody th {
  font-weight: 500;
  width: 11em;
  padding-right: 20px;
  color: var(--ink);
}

.cmp-table td {
  color: var(--ink-soft);
  min-width: 8em;
}

.cmp-table thead th:last-child,
.cmp-table td:last-child {
  background: var(--paper-2);
  color: var(--ink);
  font-weight: 500;
  padding-left: 16px;
  padding-right: 16px;
}

.cmp-table thead th:last-child {
  font-weight: 500;
}

.svc-footnote {
  margin-top: -12px;
  max-width: 46em;
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.5;
}

.pair {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px 40px;
}

.pair h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(22px, 2.4vw, 28px);
  font-weight: 400;
  letter-spacing: -0.02em;
  margin-bottom: 12px;
}

.fit-list {
  list-style: none;
}

.fit-list li {
  padding: 10px 0;
  border-bottom: 1px solid var(--rule);
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.45;
}

.fit-list li:last-child {
  border-bottom: 0;
}

.matrix {
  list-style: none;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin-bottom: 36px;
}

.matrix li {
  padding: 24px 24px 20px;
  background: var(--white);
  box-shadow: inset 0 0 0 1px var(--rule);
}

.matrix li:last-child {
  box-shadow: var(--frame-inset);
}

.matrix h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.25;
  margin-bottom: 12px;
}

.matrix p {
  font-weight: 500;
  font-size: 15px;
  color: var(--accent);
}

.continuum {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  column-gap: 48px;
  list-style: none;
}

.continuum li {
  position: relative;
  padding-top: 16px;
  border-top: 2px solid var(--rule);
}

.continuum li:last-child {
  border-top-color: var(--ink);
}

.continuum li:not(:last-child)::after {
  content: "→";
  position: absolute;
  top: 12px;
  right: -48px;
  width: 48px;
  display: grid;
  place-items: center;
  color: var(--accent);
  font-size: 22px;
  pointer-events: none;
}

.continuum h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(24px, 2.8vw, 34px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.15;
}

.continuum p {
  margin-top: 10px;
  color: var(--ink-soft);
  font-size: 15px;
  line-height: 1.5;
}

.continuum li:last-child h3 {
  color: var(--accent);
}

.case-anatomy {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  column-gap: 28px;
  list-style: none;
}

.case-anatomy li {
  position: relative;
}

.case-anatomy li:not(:last-child)::after {
  content: "→";
  position: absolute;
  top: 18px;
  right: -28px;
  width: 28px;
  display: grid;
  place-items: center;
  color: var(--accent);
  font-size: 18px;
  pointer-events: none;
}

.case-anatomy h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 1.55vw, 22px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin: 8px 0 10px;
}

.case-anatomy p {
  color: var(--ink-soft);
  font-size: 14px;
  line-height: 1.5;
}

.case-type {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
  gap: 28px 64px;
  padding: 40px 0 8px;
  border-top: 1px solid var(--rule);
}

.case-type h2 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(28px, 3.2vw, 40px);
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1.12;
  margin: 0 0 16px;
  max-width: 12em;
}

.case-type p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.55;
  max-width: 34em;
}

.show-list {
  list-style: none;
}

.show-list li {
  padding: 10px 0;
  border-bottom: 1px solid var(--rule);
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(18px, 1.7vw, 22px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.3;
}

.show-list li:first-child {
  padding-top: 0;
}

.hero-svc .lede + .hero-support {
  margin-top: 24px;
  max-width: 28em;
}

.hero-svc .hero-support + .actions {
  margin-top: 28px;
}

.about-exp {
  display: grid;
  grid-template-columns: 1fr 1fr;
  column-gap: 64px;
}

.about-exp article {
  padding: 28px 0;
  border-top: 1px solid var(--rule);
}

.about-exp h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(22px, 2.4vw, 28px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 12px;
}

.about-exp p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.55;
  max-width: 34em;
}

.about-leverage {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 36px 48px;
}

.about-leverage em {
  display: block;
  font-style: normal;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(28px, 3.2vw, 40px);
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1.1;
  color: var(--accent);
  margin-bottom: 12px;
}

.about-leverage p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
  max-width: 28em;
}

.about-manifesto {
  padding: 48px 48px 52px;
  background: var(--paper-2);
}

.about-manifesto .section-head {
  margin-bottom: 8px;
}

.about-claim {
  margin-top: 36px;
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(28px, 3.8vw, 44px);
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1.15;
  max-width: 16em;
}

.about-beliefs {
  list-style: none;
}

.about-beliefs li {
  display: grid;
  grid-template-columns: 4.5rem minmax(0, 1fr);
  column-gap: 28px;
  padding: 28px 0;
  border-top: 1px solid var(--rule);
}

.about-beliefs em {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(32px, 4vw, 48px);
  font-style: normal;
  font-weight: 400;
  letter-spacing: -0.04em;
  line-height: 1;
  color: var(--accent);
}

.about-beliefs h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(24px, 2.8vw, 34px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 8px;
}

.about-beliefs p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.5;
  max-width: 36em;
}

.about-unfit {
  margin-top: 48px;
  padding-top: 28px;
  border-top: 2px solid var(--ink);
}

.about-unfit h3 {
  font-family: "Noto Sans", system-ui, sans-serif;
  font-size: clamp(22px, 2.6vw, 30px);
  font-weight: 400;
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}

.about-unfit p {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.55;
  max-width: 42em;
}

.cta-end h2.hero-split {
  max-width: 18em;
}

.cta-end .cta-more {
  margin-top: 20px;
  font-weight: 500;
}

.cta-end .url-check {
  margin-top: 28px;
}

.hire-card .hire-price + .url-check {
  margin-top: 16px;
  padding-top: 0;
}

#finder,
#traffic,
#rankings,
#content,
#coverage,
#scale,
#after,
#start,
#not-seo,
#talk,
#format,
#types,
#results,
#attribution,
#background,
#experience,
#changed,
#unchanged,
#why,
#principles,
#fit,
#where {
  scroll-margin-top: 16px;
}

@media (max-width: 1100px) {.workflow,
.scale,
.buy-grid,
.cases,
.proof,
.prod-cols,
.jobs-scale,
.svc-cols-4,
.loop,
.flow-5,
.hire-grid,
.refuse-3,
.chain,
.path-flow,
.scenarios,
.scale-nums,
.pair,
.matrix,
.continuum,
.case-anatomy,
.about-exp,
.about-leverage {
    grid-template-columns: 1fr 1fr;
  }

  .case-type {
    grid-template-columns: 1fr;
  }

  .model-cols {
    grid-template-columns: 1fr 1fr 1fr;
  }

  .flow-5 {
    grid-template-columns: 1fr 1fr 1fr;
  }

  .loop {
    row-gap: 36px;
  }.loop li:not(:last-child)::after,
.chain li:not(:last-child)::after,
.path-flow li:not(:last-child)::after,
.continuum li:not(:last-child)::after,
.case-anatomy li:not(:last-child)::after {
    content: none;
  }

  .workflow {
    column-gap: 28px;
  }

  .workflow li:not(:last-child)::after,
  .scale > div:not(:last-child)::after,
  .buy-card:not(:last-child)::after {
    content: none;
  }

  .buy-card {
    padding-right: 22px;
  }
}

@media (max-width: 860px) {.hero,
.levers,
.split,
.workflow,
.scale,
.buy-grid,
.proof,
.cases,
.svc-grid,
.prod-cols,
.jobs-scale,
.svc-cols-4,
.loop,
.flow-5,
.hire-grid,
.hire-grid.hire-grid-2,
.refuse-3,
.tech-pairs,
.chain,
.path-flow,
.scenarios,
.scale-nums,
.diag-split,
.model-cols,
.pair,
.matrix,
.continuum,
.case-anatomy,
.case-type,
.about-exp,
.about-leverage {
    grid-template-columns: 1fr;
  }

  .about-beliefs li {
    grid-template-columns: 1fr;
    gap: 8px;
  }

  .timeline li {
    grid-template-columns: 1fr;
    padding-left: 36px;
    padding-bottom: 40px;
  }

  .timeline li:not(:last-child)::before {
    left: 10px;
    top: 8px;
  }

  .timeline em {
    margin-bottom: 8px;
  }

  .lever {
    border-bottom: 1px solid var(--rule);
    padding: 24px 0;
  }

  .lever:last-child {
    border-bottom: 0;
  }

  .hero {
    padding-block: 48px 56px;
  }

  .hero-pipe {
    flex-direction: column;
    align-items: flex-start;
    row-gap: 6px;
    font-size: clamp(18px, 5vw, 22px);
  }

  .hero-pipe span:not(:last-child)::after {
    content: "↓";
    padding-left: 0.35em;
  }

  .nav {
    justify-content: flex-start;
  }

  .quiz-cta {
    padding: 28px 20px 32px;
  }

  .svc-close-band,
  .svc-close-band-lg,
  .svc-thesis,
  .loop,
  .flow-5,
  .jobs-scale-fill,
  .biz-close,
  .scale-band,
  .about-manifesto {
    padding: 24px 20px;
  }

  .biz-close .hire-card {
    min-height: 0;
  }

  .shop-end {
    flex-direction: column;
    align-items: flex-start;
    gap: 16px;
    padding: 32px 0 48px;
  }

  .shop-end a {
    white-space: normal;
  }

  .tech-pairs article:nth-last-child(-n+2) {
    border-bottom: 1px solid var(--rule);
  }

  .tech-pairs article:last-child {
    border-bottom: 0;
  }

  .workflow li,
  .scale li,
  .scale > div,
  .proof li {
    padding: 20px 0;
    border-bottom: 1px solid var(--rule);
  }.workflow li:not(:last-child)::after,
.loop li:not(:last-child)::after,
.chain li:not(:last-child)::after,
.path-flow li:not(:last-child)::after,
.continuum li:not(:last-child)::after,
.case-anatomy li:not(:last-child)::after {
    content: none;
  }

  .buy-grid {
    gap: var(--card-gap);
  }

  .buy-card {
    min-height: 0;
  }

  .buy-card:not(:last-child)::after {
    content: none;
  }

  section.stage.svc {
    padding-block: 48px 56px;
  }

  .svc-grid-fill,
  .prod-cols-fill {
    padding: 24px 20px;
  }

  .svc-table thead {
    display: none;
  }

  .svc-table,
  .svc-table tbody,
  .svc-table tr,
  .svc-table th,
  .svc-table td {
    display: block;
    width: 100%;
  }

  .svc-table tbody th {
    width: auto;
    padding: 20px 0 6px;
    border-bottom: 0;
  }

  .svc-table td {
    padding: 0 0 20px;
  }

  .svc-table tbody tr:last-child td,
  .svc-table tbody tr:last-child th {
    border-bottom: 0;
    padding-bottom: 0;
  }.workflow li:last-child,
.scale > div:last-child,
.proof li:last-child,
.show-list li:last-child,
.symptom-index li:last-child a {
    border-bottom: 0;
  }

  .refuse-3 li:last-child {
    padding: 24px 20px;
  }

  .panel-site {
    min-height: 0;
    padding: 28px 24px;
  }

  .hire-card {
    min-height: 0;
  }

  .hero-svc {
    padding-block: 40px 48px;
  }

  .symptom-index a {
    grid-template-columns: 3rem minmax(0, 1fr);
    gap: 4px 16px;
    padding: 22px 0;
  }

  .cta-end {
    padding-block: 48px 56px;
  }

  .actions {
    flex-direction: column;
    align-items: stretch;
  }

  .actions .btn,
  .actions .btn-hero {
    width: 100%;
    justify-content: center;
  }

  .diag-main,
  .diag-side {
    padding: 24px 20px;
  }

  #not-seo.stage.svc,
  #after.stage.svc {
    padding-top: 56px;
    padding-bottom: 64px;
  }

  .compare-stage thead th {
    font-size: 16px;
  }
}

@media (max-width: 1080px) {
  .site-header {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto auto;
    grid-template-areas:
      "logo social toggle"
      "panel panel panel";
    align-items: center;
    gap: 8px 8px;
    padding-top: 12px;
    padding-bottom: 12px;
    padding-left: var(--page-gutter);
    padding-right: var(--page-gutter);
  }

  .site-header .logo {
    grid-area: logo;
    min-width: 0;
  }

  .site-header .header-social {
    grid-area: social;
  }

  .site-header .logo-tag {
    display: none;
  }

  .site-header .logo-brand {
    height: 24px;
  }

  .nav-toggle {
    grid-area: toggle;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 44px;
    height: 44px;
    margin: 0;
    padding: 0;
    border: 1px solid var(--rule);
    background: var(--paper);
    color: var(--ink);
    cursor: pointer;
  }

  .nav-toggle-box,
  .nav-toggle-box::before,
  .nav-toggle-box::after {
    display: block;
    width: 18px;
    height: 1.5px;
    background: currentColor;
    position: relative;
    transition: transform 0.15s ease, top 0.15s ease, opacity 0.15s ease;
  }

  .nav-toggle-box::before,
  .nav-toggle-box::after {
    content: "";
    position: absolute;
    left: 0;
  }

  .nav-toggle-box::before {
    top: -6px;
  }

  .nav-toggle-box::after {
    top: 6px;
  }

  .nav-open .nav-toggle-box {
    background: transparent;
  }

  .nav-open .nav-toggle-box::before {
    top: 0;
    transform: rotate(45deg);
  }

  .nav-open .nav-toggle-box::after {
    top: 0;
    transform: rotate(-45deg);
  }

  .site-header .nav-panel {
    display: none;
    grid-area: panel;
  }

  .site-header.nav-open .nav-panel {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    width: 100%;
    max-height: min(70vh, 28rem);
    overflow: auto;
    padding: 4px 0 8px;
    border-top: 1px solid var(--rule);
  }

  .site-header.nav-open .nav {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    width: 100%;
    justify-content: flex-start;
  }

  .site-header.nav-open .nav a {
    display: block;
    padding: 12px 0;
    font-size: 16px;
    border-bottom: 1px solid var(--rule);
  }

  .table-slider-nav {
    display: none;
    align-items: center;
    gap: 10px;
    margin: 0 0 14px;
  }

  .table-slider.is-on .table-slider-nav {
    display: flex;
  }

  .table-slider-title {
    flex: 1;
    margin: 0;
    font-size: 13px;
    font-weight: 600;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--accent);
    text-align: center;
    line-height: 1.25;
  }

  .table-slider-btn {
    flex: 0 0 44px;
    width: 44px;
    height: 44px;
    padding: 0;
    border: 1px solid var(--rule);
    background: var(--paper);
    color: var(--ink);
    font-size: 20px;
    line-height: 1;
    cursor: pointer;
  }

  .table-slider-btn:disabled {
    opacity: 0.28;
    cursor: default;
  }

  .table-slider.is-on .table-scroll {
    overflow: visible;
    margin: 8px 0 36px;
  }

  .table-slider.is-on table {
    width: 100%;
    min-width: 0;
    table-layout: auto;
  }

  .table-slider.is-on thead {
    display: none;
  }

  .table-slider.is-on tbody th {
    width: 42%;
    font-size: 14px;
    line-height: 1.3;
    padding-right: 14px;
    background: transparent;
    box-shadow: none;
    position: static;
  }

  .table-slider.is-on td {
    width: auto;
    min-width: 0;
    max-width: none;
    font-size: 15px;
    padding-right: 0;
  }

  .table-slider.is-on [hidden] {
    display: none !important;
  }

  .table-slider.is-on tbody tr:last-child th,
  .table-slider.is-on tbody tr:last-child td {
    border-bottom: 0;
  }
}