Homepage
Explains what the business is, who it is for and why somebody should keep looking.
Business websites
Every important page should earn its place.
Your homepage, service pages, landing pages and articles all have different jobs. We find out which are helping, which are holding the site back, and what’s missing.
searchency combines search data, competitor research and marketing judgement to improve the site you already have, and build the pages it actually needs.
Business websites
Fewer pages. More weight on each one.
A business website may have 10, 50 or 500 useful pages rather than a catalogue of 50,000 products. That changes where the work matters.
Service pages
Match what you sell with what customers are actually looking for.
Landing pages
Give specific audiences, searches or campaigns the right place to arrive.
Articles and resources
Build search coverage, answer useful questions and support the commercial pages around them.
The goal isn’t to make the site bigger. It’s to make sure the right pages exist and do their jobs well.
Common problems
More traffic doesn’t fix the wrong page.
Business websites usually underperform for a combination of reasons. Search visibility is only one of them.
People find you, but don’t understand why you.
Weak positioning, generic claims, unclear services or pages that sound interchangeable with competitors.
The right page doesn’t exist.
Several different services or search intents are forced onto one generic page.
The page exists, but isn’t competitive.
It is too thin, outdated, poorly structured or doesn’t answer what the visitor searched for.
The site makes Google’s job harder.
Indexing, internal linking, metadata, templates or site structure make good content harder to discover and understand.
Before adding content, we find out which of these is actually limiting the site.
Existing pages
The fastest opportunity may already be on the site.
Existing pages have history. Some already rank. Some receive impressions but few clicks. Some get traffic but fail to turn it into enquiries. Others compete with another page on the same site.
Before creating more, we look for value that is already there.
| What we find | What we can do |
|---|---|
| Pages ranking below their potential | Improve query coverage, structure, copy and internal links |
| Pages losing traffic | Find what changed and decide whether to update, consolidate or rebuild |
| Two pages competing for the same search | Clarify their roles, merge them or change their targeting |
| Important pages with poor search visibility | Fix linking, metadata, indexing or structural problems |
| Traffic without enquiries | Review the offer, message, evidence and conversion path |
| Outdated pages | Update, reposition, redirect or remove them |
New pages
New pages should fill a real gap.
Once the existing site makes sense, we can see where new pages have a reason to exist. That reason might be search demand, a missing service, a distinct audience, a location or a topic that supports the rest of the site.
Commercial pages
Service pages, landing pages, comparison pages, location pages and other pages connected to a buying decision.
Search content
Guides, explainers and articles built around useful searches and connected to the commercial parts of the site.
Supporting pages
Cases, FAQs, resources and other content that provides evidence or helps visitors make a decision.
We don’t start with a content quota. We start with the pages the site is missing.
Market and message
Ranking beside a competitor means being compared with them.
Search results put alternatives next to each other. If five companies offer apparently the same service in apparently the same language, technical SEO alone cannot create a meaningful difference.
What competitors rank for
Their pages, search coverage and areas where they already dominate.
What competitors say
Offers, claims, proof, positioning and the language repeated across the category.
What you can own
Relevant differences, underserved searches, stronger evidence and pages that competitors have overlooked.
Sometimes the useful SEO recommendation is a new page. Sometimes it’s a better reason to choose you.
Production
Different pages deserve different levels of attention.
A critical service page
Individual research, positioning, writing, editing and human review.
A content programme
Shared research and planning, repeatable production and editorial oversight.
A larger structured set
Structured inputs, automation, rules and systematic QA.
The amount of automation depends on the value, complexity and scale of the page.
Beyond content
Sometimes another article is the wrong answer.
Site structure
Navigation, hierarchy, internal linking and pages trying to do too many jobs.
Technical SEO
Indexing, crawlability, redirects, canonicals, templates and structured data.
Offer and conversion
Positioning, evidence, calls to action and the route from landing page to enquiry.
If content isn’t the constraint, we’ll tell you. The goal is to improve the site, not justify another content order.
Ongoing
A business website should get better from what we learn.
Once changes go live, rankings, impressions, clicks and enquiries give us new information. That tells us what to improve next.
-
Monitor
Rankings, indexing, traffic and important pages.
-
Learn
What moved, stalled or started producing useful traffic.
-
Improve
Strengthen winners and fix weak pages.
-
Expand
Build new pages where the evidence supports them.
Each round gives us better information for the next one.
Start with the site you have.
Free website check
A quick AI-powered first look.
€0
Full analysis
Human-reviewed analysis, competitors and priorities.
Already know what needs doing? Tell us about the job →