Web, SEO and content agency
Work
SEO recommendations are easy to produce. Content is easy to generate. What matters is what changed on the site, and what happened afterwards.
These are examples of situations customers run into: the kind of problem, the kind of work, and what we look at afterwards. Not a portfolio of published projects.
How we look at it
Each example is a customer situation: what they were seeing, what the work usually is, and what we’d look at. Not a write-up of a finished project.
01 / Situation
Traffic, rankings, pages, catalogue, enquiries or whatever made the problem visible.
02 / Diagnosis
Search, content, technical issues, structure, positioning, or a combination.
03 / Work
Pages rewritten, content produced, catalogue transformed, templates fixed, structure changed.
04 / After
Indexing, rankings, traffic, conversions or another relevant signal.
05 / Context
Timing, seasonality, migrations, campaigns and other factors worth knowing.
The point isn’t to make us look clever. It’s to show enough of the situation for you to recognise it, or see that it isn’t yours.
Situations
eCommerce
Product pages, categories, collections, structured content, catalogue architecture and technical changes.
Examples
Business websites
Service pages, commercial pages, articles, positioning, site structure and technical SEO.
Examples
Strategy & technical
Situations where investigation led somewhere other than producing another batch of pages.
Examples
Results
Rankings, impressions, indexed pages and the searches for which the site becomes visible.
Organic visits to pages and searches that actually matter to the business.
Enquiries, purchases, qualified visits or whatever meaningful action the site is supposed to create.
For larger jobs: how much work was made possible, how consistently it was produced and what level of human effort was required.
The metric follows the problem. We don’t choose the metric afterwards because it makes the graph look better.
Attribution
Rankings change. Competitors change. Search demand changes. Businesses run campaigns, redesign sites, change prices and launch products while SEO work is happening.
Where a result can reasonably be connected to a specific change, we’ll say so. Where the evidence is less clean, we’ll say that too.
Correlation is useful evidence. It isn’t automatically proof of causation.
Work with us
Traffic that disappeared. Pages that should rank but don’t. A catalogue too large to fix manually. Content that isn’t producing anything useful. Or a site where nobody is quite sure what the problem is yet.
Free website check
An AI-powered first look at the site and visible issues.
Free
Or go deeper
Search visibility, competitors, technical issues and priorities.
