Problems we solve

You know something isn’t working.
You don’t need to know why.

Traffic dropped. Competitors moved ahead. Content isn’t going anywhere. Thousands of pages need work. Or the site simply isn’t producing what you expected from it.

Start with what you can see. We’ll work out what’s causing it and what is worth doing about it.

Find your problem ↓ Run a free website check →

What are you seeing?

Start with the symptom.

  1. 01

    Organic traffic has dropped.

    We used to get more search traffic. Something changed.

    Find out what could be happening →
  2. 02

    We’re not ranking where we should.

    The pages exist. Competitors keep appearing above us.

    See what could be holding them back →
  3. 03

    We’re producing content. It isn’t producing results.

    Articles keep going live. Growth doesn’t follow.

    See why more content may not help →
  4. 04

    One page is trying to do too much.

    Services, products or searches are being forced onto pages that weren’t built for all of them.

    See what’s being asked of it →
  5. 05

    We have hundreds or thousands of weak pages.

    The problem is clear. Fixing it page by page isn’t realistic.

    See how the problem changes at scale →
  6. 06

    Traffic comes in. Business doesn’t.

    People find the site, but too few enquire, buy or take the next step.

    See what may be happening after the click →
  7. 07

    We can’t tell what’s wrong.

    The site should be doing better. The reason isn’t obvious.

    Start with diagnosis →

01 / Traffic loss

Organic traffic dropped.
Find out what changed.

Site-wide traffic numbers hide the useful part of the story. We start by finding which pages and searches lost visibility, when it happened and whether the lost traffic mattered to the business.

What changed?

  1. Pages

    Which pages lost traffic?

  2. Searches

    Which queries and positions moved?

  3. Timing

    Did the loss coincide with a site change, competitor movement or search shift?

  4. Cause

    Content, competition, indexing, technical issues, demand, or several at once?

A traffic drop doesn’t mean the whole site needs fixing. Sometimes most of the loss comes from a handful of pages.

Investigate my traffic loss →

02 / Rankings

The page exists.
Why isn’t Google choosing it?

Being indexed is only the beginning. A page also has to match the search, compete with what already ranks and sit inside a site that supports it.

Is it the page?

Intent, content, structure, specificity, evidence and whether the page is genuinely useful for the search.

Is it the site?

Internal linking, architecture, indexing, competing pages and technical signals.

Is the competition simply stronger?

What currently ranks, what those pages do better and whether the opportunity is realistic.

A page can be perfectly “optimised” and still not be competitive.

03 / Content

You’re publishing.
The site isn’t getting stronger.

More output can hide a strategy problem surprisingly well.

What’s happening What it may mean
Articles get almost no traffic Topics, intent or competition may have been misjudged
Articles get traffic but no business The searches may have little commercial value or nowhere useful to lead
New content ranks, old commercial pages don’t Existing high-value pages may have needed attention first
Everything sounds interchangeable The production process lacks enough business and customer context
You’re publishing constantly but visibility is flat Volume may have become the strategy instead of serving it

Publishing is an activity. A stronger site is the outcome.

04 / Site coverage

Sometimes the problem is a page
that doesn’t exist.

A homepage cannot properly explain every service. One category cannot match every way customers search. And an article isn’t always the right answer to a missing search opportunity.

Several different searches.
One generic page.

Different services, products or use cases are competing for space and intent on the same page.

Possible answer → split the jobs between pages

Ten locations.
One generic page.

Customers search locally, but the site gives every location the same destination.

Possible answer → useful location architecture

A useful search.
Nowhere appropriate to land.

The topic matters, but none of the existing pages properly answers it.

Possible answer → commercial, comparison, category or editorial page

A content gap isn’t automatically an article gap.

05 / Scale

The problem is obvious.
Fixing it 5,000 times isn’t.

Duplicate supplier descriptions. Weak category copy. Missing attributes. Thin location pages. Inconsistent metadata.

One page is an editing job. Thousands become a systems problem.

1

Page

Fix the page.

100

Pages

Find the pattern.

5,000

Pages

Build the workflow.

50,000+

Records

Control the system.

Researchsource datarulespromptssamplereviewproductionQA

Scale the fix,
not the mistake.

06 / After the click

People found you.
Why aren’t they taking the next step?

If useful traffic is already arriving, adding more traffic may simply send more people into the same problem.

  1. Arrival

    Did they land on the right page?

  2. Understanding

    Can they quickly understand what you offer and whether it is for them?

  3. Confidence

    Do they have enough specificity, evidence and reassurance to believe you?

  4. Action

    Is the next step clear and appropriate?

Sometimes the SEO is working. The page isn’t.

07 / Diagnosis

“The site should be doing better”
is enough to start.

You may not know whether the problem is rankings, technical SEO, content, competition, positioning or something else.

You don’t need to turn the symptom into an SEO brief before talking to us.

Don’t know where to start?

Give us the site.

An AI-powered first look at the site and visible issues.

Free

Want a human to investigate?

Full website analysis

Search visibility, competitors, technical issues and priorities.

From €300 →

And sometimes…

The problem isn’t SEO.

The site may rank for the searches it targets. The constraint may be the offer, positioning, structure, customer journey, market demand or something else entirely.

If SEO isn’t the constraint, more SEO doesn’t solve it.

Your site

Tell us what you’re seeing.

Traffic loss, weak rankings, content that isn’t working, thousands of pages that need fixing, or simply a site that should be doing better.

Tell us about the site See what we can do →