Search and SEO analysis
Rankings, indexing, search visibility, queries, existing pages and technical signals.
Services
What needs fixing, building or scaling?
Search visibility. Existing pages. New content. Technical SEO. Site structure. Or an entire product catalogue.
Bring us the problem, or just the website. Our SEO and marketing specialists work out what deserves attention, then use the right mix of expertise, AI and automation to get it done.
From a handful of critical pages to tens of thousands of products.
01 / Analysis and research
Find out what is actually worth doing.
Traffic can stall because pages are missing, existing pages are weak, competitors cover the market better, Google struggles with the site, or the offer itself is difficult to understand.
We investigate before deciding what to produce.
Competitor analysis
What competitors rank for, how their sites are structured, what they say and where the gaps are.
Content and opportunity mapping
What the site already covers, what is missing and which new pages have a reason to exist.
Website and offer review
Structure, positioning, messaging and whether the important pages explain why somebody should choose the business.
The output isn’t a longer list of SEO issues. It’s a decision about what is worth doing first.
02 / Existing site
Fix what’s already there.
Existing pages already have history, links, rankings and traffic. Often there is more value in making them better than immediately producing more.
We find the pages with potential and work on whatever is limiting them: content, search intent, structure, internal linking, metadata or the proposition itself.
| We work on | What that can involve |
|---|---|
| Service and landing pages | Positioning, copy, search intent, structure and conversion |
| Pages already ranking | Query coverage, content gaps, internal links and optimisation |
| Articles and resources | Updates, consolidation, expansion and search intent |
| Categories and products | Copy, taxonomy, metadata and structured content |
| Site structure | Navigation, hierarchy, page relationships and internal linking |
| Technical layer | Indexing, canonicals, redirects, templates and structured data |
03 / New content
Create the pages the site should have.
When the opportunity is genuinely missing content, we build it around the role each page needs to play: in search, on the site and for the customer.
Commercial content
Service pages, landing pages, category pages, comparison pages, location pages and other pages closer to a buying decision.
Editorial content
Articles, guides, explainers, topic clusters and supporting content built around useful search demand.
eCommerce and structured content
Product descriptions, category content, attributes, metadata and other repeatable content built from structured information.
One page can deserve hours of human attention. Ten thousand product records require a different production system. We support both.
Scale
Different scale. Different production.
Critical pages
More research, individual attention, human writing and editing.
Category or location pages
Structured inputs, repeatable workflows, automation and systematic QA.
Product records
Data pipelines, model selection, rules, validation and selective human review.
We don’t apply the same production process to all three.
04 / Technical and implementation
Fix the things words can’t fix.
Sometimes the recommendation requires code, templates, redirects, publishing or changes to the structure of the site. That work has to happen somewhere.
Technical SEO
Indexing, crawlability, canonicals, redirects, structured data, sitemaps and technical issues affecting search.
Templates and structure
Page templates, generated pages, navigation, internal linking and site architecture.
WordPress development
Pages, templates, structural changes and technical fixes we can implement directly.
Publishing and QA
Uploading, formatting, bulk operations and checking the finished implementation.
On WordPress, we can usually take the work through implementation ourselves. On other platforms, we prepare precise requirements for your developers and check the result.
Specialisation
Different sites create different kinds of work.
Business websites →
A smaller number of high-value pages where positioning, search intent, structure and conversion matter disproportionately.
Explore Business websites →eCommerce →
Large catalogues, products, categories, feeds and technical structures where consistency and automation become much more important.
Explore eCommerce →Work with us
Start with what you know.
Want a first look before spending anything? Run the free website check →
I don’t know what’s wrong
Start with an analysis.
We investigate the site and prioritise what is worth doing.
Full human-reviewed analysis from €300
Start an analysis →I know what needs doing
Give us the job.
A set of pages, technical work, a catalogue, content production or a combination.
Quoted by scope
Tell us about the project →I want ongoing work
Work with us monthly.
Monitoring, optimisation, new opportunities and an agreed amount of production.
Monthly
Discuss ongoing work →How we work
What we don’t sell.
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Content quotas
If five existing pages matter more than thirty new articles, we work on the five pages.
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Unsupervised AI output
The objective is useful work on the site, not the largest possible word count.
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Audits without priorities
A list of 200 issues is easy to generate. Deciding which five matter is the useful part.
Give us the site. Or give us the job.
You don’t need to fit the problem into one of the categories above. Tell us what’s happening and we’ll tell you whether it’s something we can help with.
Tell us about the jobor