Manufacturer copy everywhere
The same descriptions appear across your store, marketplaces and competing retailers.
eCommerce
Your catalogue should work as a system.
Products, categories, filters, templates and internal links all affect what search engines can find, understand and rank.
searchency works across the catalogue, from a handful of high-value categories to tens of thousands of products. We find where the opportunity is, improve the structure and pages that already exist, and build content at the scale the store actually needs.
eCommerce SEO
More products don’t automatically mean more search visibility.
Large catalogues create problems that smaller websites rarely have. Thousands of URLs can exist without giving search engines thousands of useful reasons to rank them.
Products exist, but search engines barely see them
Weak category structure, poor internal linking, filters, pagination or indexing rules can leave large parts of the catalogue effectively invisible.
Thousands of pages say almost the same thing
Templates generate pages, but little useful information distinguishes one product, category or variation from another.
The important pages aren’t always the product pages
A category, collection or comparison page may match the search much better than an individual SKU.
The first question isn’t “How much content can we generate?” It’s “Which parts of the catalogue deserve to exist in search?”
Existing catalogue
The fastest opportunity may already be in the shop.
Before generating thousands of new descriptions, we look at what Google already sees, what already ranks, where traffic enters the store and where valuable pages are being wasted.
| What we find | What we can do |
|---|---|
| Products already getting impressions | Improve titles, descriptions, attributes, metadata and internal links |
| Categories ranking below their potential | Strengthen content, structure, product relationships and query coverage |
| Manufacturer or supplier copy | Replace duplicated generic descriptions with useful store-specific content |
| Products Google barely discovers | Review indexing, internal links, feeds, sitemaps and catalogue structure |
| Near-duplicate pages | Clarify page roles, consolidate where appropriate and improve differentiation |
| Old or discontinued products | Decide whether to retain, redirect, replace or remove them |
Product pages
A useful product page needs more than a rewritten description.
Product content should help search engines understand the item and help a customer understand whether it is right for them.
Title and naming
Clear product names aligned with the catalogue, useful attributes and the way customers actually search.
Description
Specific information about the product rather than generic category language or manufacturer copy.
Facts and attributes
Specifications, materials, dimensions, compatibility, variants and other structured information customers need.
Search presentation
Titles, meta descriptions, structured data and the information that helps the product make sense outside the page itself.
The objective isn’t to make every description longer. It’s to make every useful product page more informative and more distinct.
Beyond products
Some of the most valuable search pages aren’t products.
People often search for a type of product before they search for a specific model. That makes the structure around the catalogue just as important as the product cards themselves.
Categories and collections
Pages built around meaningful groups of products and the searches associated with them.
Comparisons and buying guides
Pages that help customers choose between products, understand differences or navigate a complicated category.
Questions and supporting content
Sizing, compatibility, materials, use cases, installation, care and other questions that support product and category decisions.
Filters and product relationships
Useful filters, related products, compatibility and other structured relationships that help customers and search engines navigate the catalogue.
Production at scale
Five products and 50,000 products are different jobs.
Large catalogues make manual page-by-page production economically impossible. Full automation without rules creates another problem: thousands of pages nobody would deliberately choose to publish.
High-value products
Individual research, deeper writing, manual editing and human review.
Products
Structured source data, product families, repeatable prompts, automated production and systematic QA.
Records
Data pipelines, validation rules, model selection, automated checks and selective human review.
Scale the production process, not the generic output.
Workflow
The catalogue becomes the context.
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01
Understand the catalogue
Products, categories, attributes, terminology and existing content.
-
02
Group similar work
Different product families need different rules, context and prompts.
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03
Build the production workflow
Choose models, source data, prompts, output structure and validation.
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04
Review the sample
Human review before the workflow is allowed to run across the catalogue.
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05
Produce and QA
Generate, validate, publish or prepare for import, then check the result.
We don’t discover that the prompt was wrong after 20,000 pages have been produced.
Technical SEO
Sometimes the catalogue exists, but search engines can’t use it properly.
Indexing and crawlability
Sitemaps, robots rules, noindex and catalogue discovery.
Filters and faceted navigation
Which filter combinations deserve URLs, and which should stay out of search.
Canonicals and duplicates
Variants, parameters and competing URLs.
Category architecture
Hierarchy, navigation and how products connect to categories.
Structured data
Product, offer and availability markup.
Discontinued products
What to do when products disappear, are replaced, or still attract search.
On platforms we can work in directly, we can implement the changes. Otherwise we prepare precise requirements for your developers and review the result.
Beyond content
Sometimes another description isn’t the answer.
Fixing one template can matter more than rewriting a thousand products.
Catalogue structure
Wrong categories, weak navigation, duplicated paths or products buried too deeply.
Product data
Poor source information, inconsistent attributes or missing structured data limit what useful content can be produced.
Templates and platform
A template or technical limitation may affect thousands of pages at once.
Ongoing
The catalogue keeps changing. The SEO work should too.
Products arrive, disappear, move between categories and change availability. Search demand changes as well. Ongoing work keeps the catalogue aligned with what is actually happening.
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Monitor
Indexing, categories, rankings, traffic and catalogue health.
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Identify
Products and categories gaining or losing opportunity.
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Improve
Update pages, structures, templates and internal links.
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Expand
Produce new content where catalogue or search demand creates a reason.
Start with the shop you have.
Want a first look?
Run the free store check.
A quick AI-powered look at the store, its pages and visible search issues.
€0
Check my store →Want us to investigate properly?
Start with an eCommerce analysis.
We look at the catalogue, categories, search visibility, competitors, technical issues and where the biggest opportunities are.
From €300
Analyse my store →Already have a catalogue project in mind? Tell us the size, platform and what needs doing →
5 products or 50,000. Tell us what you’re working with.
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